Origin: Interlaken BE, Switzerland
Age: 22
Occupation: Entrepreneur, Financial Advisor, involved in different startups
Function in this project: Director, Bamboo Designer, responsible for raising investment capital
Origin: Nemberala, Rote Ndao, Indonesia
Age: 29
Occupation: Office Manager Malole Surf house and Keong Nembrala, Head Accounting, taxes, legal documents, handle of processes for certificate and other permits
Function in this project: Commissioner, Office Manager, Head Accounting, taxes, legal documents, handle of processes for certificate and other permits
Origin: Interlaken BE, Switzerland
Age: 22
Occupation: Engineering Draftsman EFZ, Founder and Director of U-Webdesign
Function in this project: Director, Bamboo Architect, engineering, Construction Site Manager, Web Design, Team Building
Origin: Manila, Philippines
Age: 21
Occupation: Financial Advisor at Secura Helvetica GmbH Switzerland & Managing Director, Fashion Designer at Hedoné Clothing
Function in this project: Commissioner and Financial Advisor
Origin: Jakarta, Indonesia
Age: 41
Occupation: Entrepreneur, Founder and Director of DJG GROUP
Function in this project: Manager of Domestic Marketing
Origin: Liechtenstein
Age: 23
Occupation: Student in Quality Assurance, Director of Novadel GmbH, Marketing Analyst and Executioner
Function in this project: Manager of International Marketing
Origin: Oebafok, Rote Ndao, Indonesia
Age: 35
Occupation: English Teacher and Manager of KSU Talena Lain
Function in this project: Manager of construction and material
After a consultation with Emerhub, a market entry services company, we decided to start a PT PMA in the Sector Villa. This sector is 100% open for foreign investment and allows us to get for every foreigner of the board a KITAS and working permit. This is not possible in a PT Local, but requires an investment plan of at least IDR 10 Billion.
Emerhub will manage all the licences and permits except the local permits. For the local permits Devie Akulain, who has a lot of experience, will be responsible.
The first buildings will be on the eastern part of Lemaina Island, sheltered from the wind and waves.
The main building is located on the south coast close to the sea. There is a good view in the direction to Papela and also on the other side to the bay of the island. The ground level of the terrace, reception and information area is almost the same. The school and apartments are approximately 1.5 m higher. The eating area is located on the rocks and the ground levels is very variable.
The small building called Yurts will serve as an easy way to shelter people. They are really cost efficient and fast to build. Therefor they will be used extensively during the construction period to house workers, locals and directors alike. Also we plan on keep using them as a simple accommodation for adventure tourists in the low price sector especially in the first three years, when housing space is still limited. also they can help us for events that need temporarily more beds that available in the main building also specially during the first years.
Not published.
We want to build strictly with bamboo. It is one of the most sustainable building material. Tourist are always impressed when they see the big bamboo villas.
Emmanuel and Dario accomplished an 11 day intensive bamboo course in Bali, where they learned from the most experienced bamboo designers, architects, engineers and craftsman’s, the founders of Green School, Green Village, Kul-Kul Farm and Indo Bamboo.
We have connections to them and some of them already confirmed to support us. We will get high quality bamboo from the bamboo factory from Arief, CEO of Indo Bamboo, in Flores.
For the roofs we will use alang-alang from Rote.
It is important for us to work together with the government to consider their interests. We can also imagine to make projects together, to achieve the goals from the government of Rote Ndao.
We are looking forward to the following meetings with Ibu Bupati to make this project a success for all parties.
We will provide following jobs:
• Mason
• Carpenters (bamboo)
• Cook
• Cleaner
• Laundry
• Reception
• Boat driver
• Assistant
For this jobs we will hire local people, except bamboo carpenters will be first 50% contractors from Bali. The locals will learn from them and our goal is to hire only locals after the first projects.
The result of different surveys in Switzerland, Bali, Nemberala and Kupang looks good, a lot of people are interested to visit Lemaina and a few already plan to come.
On this diagram you can see how much tourism has risen in Indonesia. The numbers left on the axis indicate the tourists in millions. In 2017 about 14 million tourists visited the country. The red line shows the average number of tourists in Southeast Asia. Indonesia is always above average.
This graph shows the percentage of gross domestic product accounted for by tourism. As tourism increases, the share of GDP decreases. Indonesia thus proves that they are not dependent on tourists, but that the country itself can develop further!
The results of researching in the platform Facebook showing a big demand in:
• Indonesia : 250-300 M out of them are approx. 12% Indonesian
• Adventure Traveling : 250-300 M
• Bamboo : 30 M
These Numbers are only for showing the potential in our niche. These numbers will decrease when the time of execution of Marketing comes with a more precise targeting.
Each of the points mentioned below will be a project for itself in marketing:
• Drone flight over the Island
• Building Bamboo houses
• Building Bamboo decorative’s
• Sport Program
• Team speaking about the Vision
• Teaching Indonesians
• Boat Program
We want to give our visitors exclusive insights so the experience for one another change dramatically.
• Visitors can build with us their houses
• Aiding in teaching Indonesians
• Taking part of activity programs,
• Taking round trips with our boat
• Or just enjoying our regular program to relax.
We will spread Content in each of the points mentioned and giving good deals for individual satisfaction.
Our Price margins will be a about 15% of the turnover each Year.
Our plan in Marketing is to distribute our vision to several social media platforms. We distinguish therefore macro to micro content. We will create a Website introducing specific projects for the leads coming in individually.
Creating 10-30 Minutes videos specially for Youtube. With that video we will produce multiple micro content parts for our different strategies. 1-3 Minutes for Facebook, 1 Minute for Instagram, 30 seconds for snapchat, 10 seconds for Tictoc.
With this Strategy we will build a funnel:
The best way a viewer will go through the funnel will be : Micro – Macro – Website- Order
(Micro is harder to track and the more the viewer becomes a prospect and visitor the more information we will get throughout the viewers journey)
It will give us the utmost information what the viewer really drives to us. And giving us enough information which of these part is lacking in performance and what we should change when there is a low rate of leads going through.
We will pay Advertising solely for the micro content.
Rote Island offers an incredible variety of nature. The aesthetics and elegance of the island offers a unique experience that otherwise does not exist.
The lagoons as well as the surf & kitesurf paradise attract people from all over the world.
In addition, the friendliness and generosity of the inhabitants of Rote welcomes every guest.
There are many advantages for the village and the Island of Rote. Here a few listed:
As you can see, there is a huge potential on this small island. It would be a pity not to take this opportunity. That’s why we are moving mountains and valleys to realize this project. The know-how, the creativity and our young energy move us forward as fuel. We can achieve the success of this project, together.
“Dreams don’t work unless you do.” – John C. Maxwells
The region of Mulut Seribu (Indonesia), with its beautiful landscapes, lagoons, and proximity to the Ocean offers one of the best tourist destinations in the world. The hospitable nature of the population complements the attractiveness of the region. The growing need for Eco-Tourism, the desire of the local population to collaborate in the development and sustainable growth of the region and great love and friendship between the prospective investors and the population of Rote Island have given birth to the project Lemaina.
